Over indexing on Paris North stars
53%
women
100%
gen z
women
100%
gen z
INOXTAG COLLABORATION
COMMS X CDM RECAP
context
On 02.23.2023
Inox announced his
most ambitious
challenge yet :
climbing
mount
everest.
Who is Inox?
TOP 3
French Gen Z
content creator
The
embodiment
of next gen
Athlete
+25M
followers
Opportunity
Support his
crazy ride
to Everest:
train & inspire him
through our best
Nike enablers.
objectives
Inspire
the youth
to move.
Make
kids dream
about the impossible
& a grow a winning mindset.
Connect
Gen-z with Nike
Athletes & products.
The enablers
NIKE as A brand
To give credibility
& trust inox’s
physical
preparation.
Athletes to advise
and coach him on
his mental
preparation.
Innovations to equip
Inox and support
the business based
on key stories.
members
to inspire the
community.
NIKE as A brand
To give credibility
& trust inox’s
physical
preparation.
Athletes to advise
and coach him on
his mental
preparation.
Innovations to equip
Inox and support
the business based
on key stories.
members
to inspire the
community.
Inoxtag
collaboration
in numbers
+28M
total impressions
+6M
YouTube
views
+2M
likes through
socials
BUT ALSO…
5 events
13 181 SIGNS UP
Most exciting series ever
11 095 unique registered
89% attendance rate
The path
09.17.2023
Inox x Nike Paris
collaboration announcement
3M REACH
+750K ENGAGEMENT
Best performing post ever
on @nikeparis
Launch of @NikeParis chatbot
+22K
chatbot users
+21K
FOLLOWERS
13 organic media
COVeRAGE
09.21.2023
Climbing session
w/ Alex Chabot
+26K engagement
on @nikeparis post
x18 average performance
Tiktok
on Inox’s channels
+2.1M views
10.07.2023
GR20
Youtube vlog
focusing on trail
products: Nike Ultrafly
+5M views
+500K likes
+500K likes
12.06.2023
Boxing
w/ Sarah Ourahmoune
+21k engagement
on @NikeParis post
x15 average performance
Tiktok
on Inox’s channels
+700K views
01.30.2024
Trail running
w/ Baptiste Chassagne
Inox’s voice notes
to encourage sign ups
+10Knew chatbot users
+55K engagement
on @NikeParis post
x40 average performance
02.12.2024
Yin Yoga w/ Nina
12K
chatbot users
+680
Nike App downloads
03.08.2024
Triathlon
w/ Alexis Hanquinquant
+1M Youtube VIEWS
Vlog to evangelize
membership
+15K followers
on @alexis_hanquinquant
+870K impressions
on @nikeparis
09.13.2024
KAIZEN DOCUMENTARY
+30M VIEWS
within a week
best launch ever
on Youtube with
11M in 24h
more than
350 000
cinema tickets sold
for a unique projection
on 09.13 across
10 countries.
announcement
Climbing session
Gr 20
Boxing session
Trail session
YOGA SESSION
Triathlon session
Mount Everest
CHANNELS OVERVIEW
NIKE Owned channels
Nike app
Nike app
3 contents
sent to
150k
Member Gen Z audience
2.7%
push open rate
@nikeparis
@nikeparis
9 contents
POSTED
+5M
organic reach
+30K
FOLLOWERS
+45K
chatbot users
comms ecosystem
INOX CHANNELS
INOX CHANNELS
21 contents
accross 5 of his owned channels
+27M
impressions
+1.8M
LIKES
+13K
comments
COMMS
COMMS
13
ORGANIC
CONTENTS
Documentary coverage
Documentary coverage
1500
Dedicated articles
maximal reach of
781M
individuals
1668
publications
on Instagram :
3.5m LIKES
375
NIKE INSTAGRAM
MENTIONS :
946K LIKES
Driving member happiness
“Thank you so much for allowing us to take part in this event to meet Inox and try yoga, it was amazing.”
“It was an incredible experience and Inox is so inspiring!”
“Many thanks for this unforgettable day.
You gave us the opportunity to discover a sport and it was a real pleasure and honour to meet Alexis, who passed on some great values and advice for the future!”
We are proud of
Greatest comms
collaboration
speaking to Gen Z for Nike in Paris.
Next level
X-Functional
collaboration
between Comms, CDM,
Sports Marketing
and Brand Creative.
Bringing
@NikeParis to the top
941k total engagement.
INOXTAG COLLABORATION
COMMS X CDM RECAP